To foster a joyful, festive, and harmonious holiday atmosphere ahead of the Chinese New Year, several subsidiaries of Jinchuan Group — including the copper salt branch of Jinchuan Group Copper and Precious Metals Co, Information and Automation Engineering Co, Guangxi branch of Jinchuan Group Wire and Cable Co, and the dry process plant of Jinchang Cement (Group) Co — organized a series of Spring Festival activities, conveying warmth and holiday cheer.
Employees rub auspicious patterns at the copper salt branch of Jinchuan Group Copper and Precious Metals Co. [Photo/WeChat account: jinchuanjituan]
The copper salt branch set up two themed areas: couplet writing and "blessing rubbing" DIY. Employees either wrote auspicious couplets using brushes or rubbed auspicious patterns, blending tradition with innovation as they welcomed Chinese New Year together.
Calligraphers and staff share festive moments at the Information and Automation Engineering Co. [Photo/WeChat account: jinchuanjituan]
At the Information and Automation Engineering, members of the group's calligraphers association demonstrated their art on-site. Employees eagerly requested couplets that reflected both personal wishes and professional aspirations. Phrases such as "With the spring breeze, the horse gallops swiftly; with great vision, success rises step by step" not only resonated with the Year of the Horse but also expressed the staff's hopes that the company's industrial digitalization will accelerate.
Colleagues create personalized couplets at the Guangxi branch of Jinchuan Group Wire and Cable Co. [Photo/WeChat account: jinchuanjituan]
The Guangxi branch specially invited employees with calligraphy skills to serve as "blessing ambassadors". They created personalized couplets on-site based on the personal wishes and hopes of their colleagues. The branch prepared high-quality red paper and calligraphy materials in advance, ensuring that everyone was able to receive a unique blessing.
Staff display couplets at the dry process plant of Jinchang Cement (Group) Co. [Photo/WeChat account: jinchuanjituan]
Similarly, at the dry process plant, the air was filled with the scent of ink as employee calligraphy enthusiasts gathered to create auspicious couplets.
These activities not only provided employees with an immersive experience of traditional Chinese culture and an early taste of the festive Chinese New Year atmosphere but also conveyed the group's deep care through the art of calligraphy.
