Mural artwork 1. [Photo provided to Jinchuan Group]
Jinchuan Group Wire and Cable Co recently organized more than 30 young employees to carry out a wall-mural painting activity during their spare time, integrating corporate culture into creative wall art.
Overcoming low temperatures, the employees took turns participating in sketching and coloring, completing the painting of over 100 meters of wall in nearly 20 days. What was once a plain gray-white surface has since been transformed into a vibrant and meaningful cultural canvas reflecting the company's values.
Mural artwork 2. [Photo provided to Jinchuan Group]
The mural design balances artistry with educational value. Through vivid visual language, it conveys the principles of "innovation, integrity, people-orientedness, and win-win cooperation", while incorporating scenes of cable product applications and elements of the brand's development journey.
This has resulted in a series of visual narratives that are both story-rich and emotionally resonant, giving tangible and relatable form to the corporate culture.
Mural artwork 3. [Photo provided to Jinchuan Group]
The painted wall not only enhances the factory environment but also serves as an important window for communicating corporate philosophy and showcasing the company's brand image, attracting many residents to stop, admire, and take photos.
