Jinchuan Group holds the 2025 Quality Month Promotion and Product Exhibition event on Sept 12. [Photo/WeChat account: jinchuanjituan]
To mark China's 48th national "quality month" and further implement the national strategy of boosting China's strength in product quality, the Jinchang municipal administration for market regulation and Jinchuan Group organized the 2025 Quality Month Promotion and Product Exhibition on Sept 12.
The event featured eight distinct exhibition zones, including mining products, nickel-cobalt products, copper and precious metals, and consumer products. Each zone displayed Jinchuan Group's strength and achievements in quality management.
Through displays, the distribution of promotional materials, quality knowledge quizzes, and interactive riddles, the event engaged nearly 500 employees and residents. It effectively highlighted the characteristics of Jinchuan's products and the results of its quality management efforts, creating an atmosphere where "everyone values quality, everyone benefits from quality".
In recent years, Jinchuan Group has actively responded to the national strategy of boosting China's strength in product quality. Guided by the philosophy of "surviving through quality, developing with quality, and benefiting from quality", the company has established an integrated cost and quality control center, carried out extensive quality improvement activities, and strengthened quality awareness across its workforce.
By implementing full-lifecycle quality management, continuously optimizing its industrial structure, and upgrading the deep processing of nickel, cobalt, copper, and precious metals products, Jinchuan Group is strengthening its brand influence and global competitiveness, fulfilling its mission to support a quality-powered China.
