Since the beginning of this year, the Nickel Smelter Carbonylation Metallurgical Branch of Jinchuan Group has continuously enhanced its competitive advantages and steadily increased product sales. In October, the sales volume of carbonyl nickel pellets reached a record high, showcasing promising development prospects.
The Nickel Smelter Carbonylation Metallurgical Branch of Jinchuan Group [Photo provided to en.jnmc.com]
Carbonyl nickel pellets are highly sought after in the field of high-temperature alloys and high-end electroplating due to their extremely low metal impurity properties. As the only domestic enterprise producing carbonyl nickel pellet products, the Nickel Smelter Carbonylation Metallurgical Branch has been focusing on market research and industry trends. Through industry exhibitions, big data, and sales platforms, the company has carried out precise marketing based on the strategy of "online promotion and offline expansion".
The Nickel Smelter Carbonylation Metallurgical Branch of Jinchuan Group [Photo provided to en.jnmc.com]
"From samples to large-scale sales, and from being customer demand-oriented to setting the standard for Jinchuan’s carbonyl nickel pellets on our own, we have built the reputation of Jinchuan carbonyl nickel pellets and attracted an increasing number of customers. Currently, the Nickel Smelter Carbonylation Metallurgical Branch has established strategic partnerships with leading companies in the field and reached long-term supply agreements," said Zhang Zhenhua, deputy director of the marketing department of the branch.
Jinchuan's high-quality carbonyl nickel pellet products have filled the gap in domestic high-temperature alloy and electroplating carbonyl nickel pellets, breaking the long-standing reliance on imports in the domestic market. This breakthrough holds great significance in supporting the development of the enterprise.
