Located in Gansu province, Jinchuan Group has been striving to build a world-class enterprise and promoting its brand to go big and go global.
In August, the release of the 2023 Fortune Global 500 has illustrated the accomplishment of Jinchuan Group with it ranking 289th, and the fact that an increasingly number of domestic and foreign companies has shown preference for Jinchuan's products.
Nickel Smelter Product Distribution Center [Photo by Zuo Xin]
Brand "Golden Camel"
"We must express our gratitude to Jinchuan Group for its contributions to our aerospace industry," said an authoritative expert in the field of aerospace flight materials at a technical exchange meeting.
He stressed, "The electrolytic nickel cathode of brand ‘Golden Camel’ is our first choice for the development of our aerospace industry. Over the years, Jinchuan's nickel materials have been applied to spacecraft, making important contributions to sending our aerospace vehicles into the vast universe."
Entering the new century, electrolytic nickel cathode from multinational companies of Finland, and Norway rushed into the Chinese market. Therefore, "Golden Camel" brand faced severe challenges.
Facing new challenges, Jinchuan Group's nickel smelting plant gathered the experts and embarked on a new journey. The successful research and development and application of the integrated production equipment for “Golden Camel" brand’s electrolytic nickel cathode went through a rebirth.
At the same time, relying on technological innovation, the product distribution center has developed a fully automated system for nickel product cutting, packaging, and storage. It possesses a world-leading set of small nickel cutting and packaging equipment and the first set of electrolytic nickel plate cutting and packaging units in China, becoming the largest nickel-copper automatic three-dimensional warehouse in Asia with over 10,000 storage locations.
Over the 60 years, Jinchuan's electrolytic nickel cathode has always focused on product quality and is committed to building a world-class product brand. In 1995, "Golden Camel" brand electrolytic nickel cathode was registered on the London Metal Exchange (LME), marking the international recognition of Jinchuan's electrolytic nickel products. In 1997, the "Golden Camel" trademark was recognized as a "China Famous" trademark, becoming the only product in the national raw materials industry to receive this honor at that time. In 2008, Jinchuan was awarded the highest national honor - the National Quality Award. In 2011, Jinchuan once again won the China Industry Award, and the high-quality "Golden Camel" brand nickel also became a unique and consistent value commitment to target customers.
