The brand building project of Jinchuan, "Strengthening brand guarantee for high-quality development", was selected as a classic case of brand building of State-owned enterprises in 2021. Jinchuan Group is the only enterprise in Gansu province to feature on the list.
The 2021 list of classic cases of brand building of State-owned enterprises [Photo provided to en.jnmc.com]
The selection of classic cases and excellent brand stories of State-owned enterprises aims to promote central enterprises to tell their stories and continuously improve their brand building. A total of 492 cases of brand building and 634 brand stories participated in the selection activity. After evaluation, 100 cases of brand building and 100 brand stories with excellent demonstration effects and learning significance were selected.
The classic cases of brand building are divided into four aspects, namely, organization guarantee, brand management, brand creation method, and brand internationalization; while the outstanding brand stories covers three types: microfilm, short video, and picture. These are the innovative practices of enterprises in exploring and promoting brand building, reflecting the responsibility and unremitting pursuit of State-owned enterprises in highlighting brand concept.
