The Seventh Chinese Enterprise Global Image Summit, co-hosted by the News Center of the State-owned Assets Supervision and Administration Commission of the State Council and the China International Publishing Group, was held in Beijing on Dec 3, 2019.
The case of "Integrated Development and Cooperation for Win-win Results: PT. Wanatiara Persada of Jinchuan Group's Laterite Mine Project in Indonesia" is rated as an excellent case in the outstanding social responsibility category. [Photo provided to en.jnmc.com]
The event, organized by China Report, announced the list of the year's excellent cases of Chinese enterprises’ global image construction. The case of "Integrated Development and Cooperation for Win-win Results: PT. Wanatiara Persada of Jinchuan Group's Laterite Mine Project in Indonesia" was rated as an excellent case in the outstanding social responsibility category.
The certificate awarded to Jinchuan Group's PT. Wanatiara Persada. [Photo provided to en.jnmc.com]
The lateritic nickel ore project, conducted by PT. Wanatiara Persada of Jinchuan, has been the first overseas project designed, constructed and built by Jinchuan Group since the implementation of its international operations.
It was listed by the National Development and Reform Commission as a key international production capacity cooperation project between the Chinese and Indonesian governments under the Belt and Road Initiative.
The project lasted for three years, and the first batch of qualified ferronickel was produced on May 28, 2019.
On Oct 23, 2019, all four production lines of the project’s smelter were finished and put into operation. On Nov 1, 2019, the first shipment of ferronickel was sold, which marked the start of the project’s business operations.
The project, which took more than 1,000 days of over 5,000 employees' hard work, provides more than 2,000 job opportunities and helps boost the development of the local economy.
During the construction and production of the project, PT. Wanatiara Persada attached great importance to community relations, donating more than 6 million yuan ($890,000) to local authorities and villagers in such areas as cultural communication, health care, early childhood education and planting and breeding.
The company will pay closer attention to local development, strengthen ties with the Indonesian authorities and enterprises, operate in compliance with local laws and regulations, seek common development, and be an excellent paradigm for other overseas enterprises under Jinchuan Group.
The 2019 excellent cases of Chinese enterprises’ overseas image construction aimed to find typical examples of enterprises that have built a strong identity and tell Chinese stories well.
Through analyzing typical cases of Chinese corporations’ overseas communication and image development, it commended representative enterprises, summarized successful experiences, and offered references for others to expand outward progress.
Founded in 2013, the Chinese Enterprise Global Image Summit conducts surveys and issues on overseas image of Chinese enterprises on an annual basis.
It launched the Chinese Enterprise Global Image Alliance in 2015, as well as an international communication expert advisory committee in 2019, with the aim of further promoting Chinese brands, enhancing their international influence and helping build world-class enterprises with competitiveness.
The summit has exerted an extensive impact across the whole industry.
